5 customer experience metrics for savvy federal agencies to prove the value of CX
Here are easy-to-understand explanations of top metrics the federal government can use to measure the success of its investment in CX by Intelliworx Customer experience (CX) is one of those trends that happened gradually over time but feels like it happened overnight. The sudden interest is anything but sudden. The government has seized this trend with vigor and for good reason: technology should enable things to run more efficiently and effectively. For example, merely turning the tens of thousands of government paper forms into a PDF format, is applying analog thinking to a digital world. The static nature of a PDF means every form has to accommodate all possibilities – even if the possibility doesn’t apply to the person filling out the form. This is, in part, behind what OPM calls a “time tax.” By contrast, dynamic forms only ask for the information needed – a recognition that form is […]