rural healthcare

Search trends: Which healthcare employers are searching for providers?

Not all healthcare employers are putting the same emphasis on recruiting searches for providers; hospital hiring is hampered by a “prevailing mood of uncertainty” Despite the shortage of providers in healthcare, not all organizations are placing the same earnestness in recruiting additional help. That’s one of the more surprising observations from the annual review of provider searches by AMN Healthcare (formerly Merritt Hawkins). The company provides staffing solutions, among other services, for healthcare organizations. Every year it compiles data from its searches to produce reports. This year AMN published its 32nd edition based on more than 1,400 searches during a 12-month period ending March 31, 2025. While every healthcare employer seemingly needs additional staff, some categories are noticeably more active than others. We previously covered some of the quantitative healthcare provider compensation benchmarks. In this post, we’re looking at search trends by the type of healthcare employer segmented in the […]

7 actionable steps rural healthcare can take to attract providers besides compensation

Following these practical ideas for attracting and retaining providers is essential; the competitive landscape for provider talent has never been more challenging and is forecasted to remain that way for the foreseeable future by Intelliworx A recent survey of more than 700 doctors and advanced practice providers (APPs), such as nurse practitioners (NPs) and physician assistants (PAs), put a notable twist on provider compensation: it’s not all about money. The survey found that while compensation is clearly an important factor in recruiting, there are a number of non-monetary factors that providers find persuasive. This finding isn’t an isolated example either. We’ve highlighted a wide range of credible statistics that suggest a career in medicine is still a calling. This could well be an opportunity for rural healthcare. While healthcare is adding jobs faster than the economy, many rural facilities face financial pressures that strain their ability to match their urban […]

Compensation alone is not enough to attract and retain healthcare providers [study]

Survey of 730 clinicians shows factors other than compensation, such as autonomy, flexibility, and culture, are untapped competitive advantages employers should use to attract and retain talent Conventional economics tells us that when demand outpaces supply, prices rise. That’s precisely what’s happening in the market for healthcare talent. The prolonged shortage of healthcare talent is driving up the average provider compensation. While this affects every healthcare employer, it’s especially challenging for rural healthcare to address because they don’t have the volume of patients to make up the margin. This means competing on compensation is a tough sell. Yet a new survey of 730 clinicians, including physicians and advanced practice providers (APP), suggests employers may not need to try. The findings were detailed in a new report titled, Survey insights: What to know about the clinician workforce today. The report summarized the findings this way: “Meet the market on compensation. Outperform […]

Four Effective Strategies for Recruiting Healthcare Providers to Rural Communities (3RNET)

Rural healthcare facilities face mounting financial and staffing challenges. With high operating costs, older patient populations, and increasing competition for medical talent, these facilities struggle to attract and retain providers. Simply matching metropolitan salaries is not enough. Recruiting success depends on appealing to providers’ deeper motivations. By highlighting the sense of purpose, lifestyle benefits, and community impact unique to rural practice, organizations can reposition themselves as meaningful alternatives to urban healthcare settings. To strengthen recruitment efforts, facilities must go beyond financial incentives and adopt a holistic approach. This means positioning rural healthcare as both a personal and professional calling, crafting authentic messaging about lifestyle and professional benefits, timing recruitment strategically with vacancy management, and implementing targeted tactics through both in-house and external channels. Long-term investments, such as rural residency programs, leadership development, and ambassador initiatives, help create a sustainable pipeline of providers who view rural practice not as a compromise […]

Intelliworx to Exhibit Healthcare Recruiting Software Solution, Designed for Rural Health, at 3RNET Annual Conference

FOR IMMEDIATE RELEASE Annual conference brings together healthcare providers and professionals dedicated to solving the challenges of rural healthcare recruitment and retention Williamsburg, VA – August 21, 2025 – Intelliworx announced today it will exhibit at the 3RNET Annual Conference, held on August 26-27, 2025, in Reno, Nevada. The conference brings together healthcare professionals from business, government and academia to focus on solving the challenges of recruiting and retaining providers in underserved areas. “There’s been a shortage of providers across all of healthcare for a while now, but this problem hits rural healthcare communities even harder,” said Intelliworx Sales Director Patrick Youngblood, DBA, SPHR. “Medical students tend to stay in metropolitan areas where they trained, which leaves rural areas with a smaller pool of candidates – and it’s happening at a time when rural physicians are retiring at a rate faster than they can be replaced.” While Intelliworx is better […]

10 ways HWM helps rural healthcare recruiting shorten time-to-fill

Purpose-built software suite helps rural recruiters streamline every step of the process – from identifying ideal candidates to credentialing – reducing the time, costs, and administrative burden of healthcare recruiting by Intelliworx One of the keys to overcoming adversity is to focus on the things you can control. What may sound like personal development advice also fits well in a business setting. The challenge facing rural healthcare recruiters is a good example. The shortage of provider talent, while affecting the entire healthcare sector, has hit rural healthcare especially hard. Healthcare recruiters can’t control the availability of the talent pool, but they can improve the recruiting process to be in a better position to make an offer when the opportunity permits. That’s the central thesis behind our Healthcare Workforce Management (HWM) solution. We discovered this business pain through our work with the Healthcare Professional Scholarship Program (HPSP), which is managed by the […]

The ‘accidental’ building of recruiting software for rural healthcare

While we never intended to build recruiting software for rural healthcare, the power of observation led us to build a crucial solution for an underserved market by Intelliworx There’s an old saying that one problem tends to lead to another. Yet for an observant technologist, sometimes the most unlikely problems in business are synonymous with opportunity. Such was the case with our Healthcare Workforce Management solution. It’s a software product designed to help rural healthcare facilities reduce the time and expense of recruiting providers. The twist in the story is that we didn’t set out with the intention of building this product; rather, we discovered the opportunity in the course of delivering a completely different product. Digitizing forms is just the start of a business process Intelliworx got started more than 20 years ago with the simple idea of helping government agencies modernize their reported 23,000 different forms. Yet digitizing […]

Intelliworx streamlines healthcare provider recruiting with credentialing data integration

FOR IMMEDIATE RELEASE Strategic partnership with a trusted data provider helps healthcare recruiters identify ideal provider candidates earlier in the recruiting process Williamsburg, VA – June 26, 2025 – Intelliworx announced today it added privileging and credentialing data to its Healthcare Workforce Management software suite. The data, from a trusted provider, is integrated into the platform. This enables healthcare recruiters to obtain a comprehensive view of eligible candidates earlier in the recruiting process. Healthcare Workforce Management integrates data from nearly every category of provider data available including doctors, physician assistants (PAs), nurse practitioners (NPs) and nurses. This allows them to see the ‘known universe’ of eligible candidates from the beginning. The benefit streamlines the recruiting process and prevents avoidable issues – such as making a job offer to a sanctioned candidate – which are often discovered too late. “Traditionally, recruiting healthcare providers is a costly, work-intensive and time-consuming process,” […]

A one-page marketing plan for rural healthcare to attract providers

Providers who choose to work in rural communities are drawn there for very different reasons; the key to effective recruitment rests in appealing to those motivations by Intelliworx Rural healthcare facilities are facing challenging financial times. Many have high operational costs combined with a low volume of patients. Patients in such geographies also tend to be older, more susceptible to chronic illnesses and underinsured. That combination drives up the cost of care while imposing a natural limit on cost recovery and revenue. If we sprinkle in a dose of difficulty with insurance, particularly with reimbursement, and we catch a glimpse of the vexing problem it is to deliver healthcare to rural America. The financial stress is having a compounding effect too. For example, an economic analysis by the USDA found 146 rural hospitals in the U.S. either closed or stopped providing inpatient services between 2005 and 2023. Further, the forecast […]

7 observations showing how rural healthcare is overcoming the provider shortage

Rural healthcare facilities are increasingly turning to nurse practitioners (NPs), international medical graduates (IMGs) and “non-residency” physicians to fill the gaps by Intelliworx They say constraint breeds creativity. When faced with limited resources, leaders find ways to apply those resources more effectively. Constraints tend to produce creative thinking that one might not have considered otherwise. One place we’ve found this to be true is rural healthcare. A persistent shortage of healthcare providers has forced the community, especially in rural areas, to find creative ways to solve this problem. That’s an observation we found woven throughout the 2024 Review of Physician and Advanced Practitioner Recruiting Incentives report. The report, which is the most current edition available, is produced by AMN Healthcare’s Physician Solutions division – formerly known as Merritt Hawkins. It’s compiled from a range of sources including other studies, surveys and most importantly, a “representative sample of the 2,138” provider […]

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