Why is the U.S. government suddenly so interested in CX?
Customer expectations have grown as technology has improved, but better CX also promises to drive efficiencies and cost savings across the federal government by Intelliworx Air travel is a sound analogy for explaining customer experience (CX). This is because individuals traveling to the airport will have many different experiences: Planning a trip and purchasing a ticket; Airport parking; Checking bags with a skycap; Going through security screening; Getting coffee or a snack at an airport restaurant; Checking in at the gate, boarding, takeoff, in-flight service and landing; Picking up luggage at the carousel; and Using public transport – taxis, shuttles, buses or a rideshare. When the steps are listed this way, it’s easy to see that traveling is made up of a collection of interactions. This is, in part, why customer experience has become increasingly important. CX looks across the silos of stakeholder interactions to understand how they collectively affect […]