A one-page marketing plan for rural healthcare to attract providers
Providers who choose to work in rural communities are drawn there for very different reasons; the key to effective recruitment rests in appealing to those motivations by Intelliworx Rural healthcare facilities are facing challenging financial times. Many have high operational costs combined with a low volume of patients. Patients in such geographies also tend to be older, more susceptible to chronic illnesses and underinsured. That combination drives up the cost of care while imposing a natural limit on cost recovery and revenue. If we sprinkle in a dose of difficulty with insurance, particularly with reimbursement, and we catch a glimpse of the vexing problem it is to deliver healthcare to rural America. The financial stress is having a compounding effect too. For example, an economic analysis by the USDA found 146 rural hospitals in the U.S. either closed or stopped providing inpatient services between 2005 and 2023. Further, the forecast […]